Let’s begin and understand Personal Branding and its Importance for any individual and how will it boost your Career.
What is Personal Branding?
Personal branding is becoming a buzz word and it is really very important to be a buzz word. You probably would have heard it all over social media and even in mainstream medium lately.
Ultimately personal branding comes down to your reputation, comes down to what you are known for and who you are known as and what do you actually do and what do you mean to people and that is what your personal brand is. So, if someone were to say something bad about you, how are people going to defend about you? What are they going to say about you? This can decide whether you have a good reputation or a bad one, what was that reputation built out of? What value do you create for yourself and what do people associate with?
So, eventually, everyone has a personal brand whether they realize or not, whether they want or not they have a reputation created for themselves. Some of us either take advantage of this and craft it or not.
Why is Self Branding important for an individual?
Personal branding is obligatory and it helps you stand out in the crowd. To be in business today our most important job is to be the head marketer of our own personal brand. A lot of people are becoming brand and a lot of people have started working with more and more influencers and the question is how do you yourself become an influencer and grow that brand by the end of the day.
As an individual, think about you connect more with Lebron James or Kobe Bryant or Kim Kardashian, this concept is nothing but celebrity marketing where chances are you tend to connect more with the individual than you do with the corporate brand. For this reason, personal branding is one of the strongest and most important things you could be spending your time, energy and money on as a marketer.
Why is it important for career growth?
Personal Branding and its importance for Career Growth
What does branding have to do with you getting a promotion at work? When is the last time you thought about your own personal branding?
If your resume and cover letter tell your professional story, your personal brand drives the character development In today’s professional world, personal branding couldn’t be more important.
Well, you want to be sure that you know what sets you apart from your competition.
Why would you want anybody to remember you?
Why would you want your boss to remember you in particular?
You need to connect with that in a very specific way. You need to actually design the kind impact that you would want to receive from people so that you can proactively put that out in the world. Get clear about your own personal values. These are some of the powerful ways to improve your career opportunities. From Facebook, Snapchat, Instagram, and LinkedIn, to personal sites and Google results, we are now living online 24-7-365. There’s no longer an “offline.”
Simple tactics to follow if you are trying to get started Personal Branding:
Building up your social profiles
When you get a friend request from an unknown person on Facebook, add him even if you don’t know him. Why because when sharing something like your personal image, something related to your business or your hobbies may be, people are seeing you. So, start off with Facebook, Twitter, Instagram, Snapchat etc.
Know your theory of uniqueness
Spend some time thinking about what makes you different from your peers. Identify your strengths, passions and your goals. Know who you are and who you are not.
Find how others see you.
Ask your trusted colleagues, co-workers and friends to describe you. Try to find out what you are good at. What are your strengths, which areas do they see you as irreplaceable?
Identify your goals.
Where would you want to see yourself in another 5 years, 6 years, or 10 years? Defining your goals are necessary to craft a message that helps you reach them.
Identify your target audience.
Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you have to send your message. This will not only help you own your message but also helps you to deliver to the right people at the right places.
Re-organize your priorities.
You are probably putting yourself behind your company, co-workers, and clients and being loyal to them is a need. But, be loyal to yourself first.
Pay attention to the details.
Everything you do ultimately contribute to your personal brand. Once you have defined your brand make sure that those little things the way you dress, the way you speak, your body language, your behavior to your audiences and the emails you write etc. are consistent with
your brand message.
Hope this article Personal Branding and its Importance was helpful for you to understand and implement it for your career or business. Stay Tuned for further more updates..!!